古德明英語軍事小故事：戰時的商業宣傳 (中英對照)
古德明《征服英語》之英語軍事故事，古德明，香港英語教育作家，他開了一個《征服英語專欄》，在專欄中專門用英語寫了世界近代史上的軍事小故事，用英語講述歷史中那些驚心動魄的戰爭。
戰時的商業宣傳
tons of cocoa were consumed daily by the american armed forces during world war ii, leaving little for civilians on the home front. advertisements like the following kept brand names in public view:"chocolate is a fighting food! if you can't always get your favourite nestle's chocolate bar, remember that the needs of our armed forces come first."
and coca-cola managed to make itself one of the most widely distributed products of wartime. the coca-cola company persuaded the army and navy, early in the war, that its refreshing non-alcoholic beverage perfectly matched the fighting men's needs. thus coca-cola travelled with the american troops all over the world, and experienced an astonishing global expansion in the decade after the war.
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