2017雅思寫(xiě)作話題觀點(diǎn)語(yǔ)料：廣告提高商品銷量

本期雅思寫(xiě)作話題為廣告，討論廣告的影響。題目是：Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? 今天，流行商品銷量的提高反映的是廣告的作用，而不是社會(huì)的需求，是否認(rèn)同該觀點(diǎn)?更多雅思寫(xiě)作大作文話題語(yǔ)料及觀點(diǎn)，請(qǐng)看下文。

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【相關(guān)題目】：

1. Some people believe that ads should be banned since they serve no useful purpose and can even be damaging. To what extent do you agree or disagree? 有人認(rèn)為廣告應(yīng)該被廢除，因?yàn)閺V告是無(wú)用，甚至有害的，是否認(rèn)同該觀點(diǎn)?

2. Nowadays, customers are facing increasing advertisements with the competition of different companies. To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? 現(xiàn)在廣告愈來(lái)愈多，廣告在多大的程度上影響了消費(fèi)者，如何保護(hù)消費(fèi)者?

【作家立場(chǎng)】：廣告確實(shí)可以在一定程度上提高產(chǎn)品的銷量，但是，卻不是唯一的途徑。

【思路拓展】：

廣告為何可以提高產(chǎn)品銷量：

1. 明星代言廣告可以影響消費(fèi)者，尤其是年輕粉絲的消費(fèi)，因此，廣告營(yíng)銷，在一定程度上，可以提高產(chǎn)品銷量。

2. 很多人有跟風(fēng)消費(fèi)的心理，如果廣告的營(yíng)銷極其成功，廣告可以帶動(dòng)跟風(fēng)消費(fèi)，提高產(chǎn)品銷量。

廣告為何不能提高產(chǎn)品銷量：

1. 有品牌的忠誠(chéng)度的消費(fèi)者，理性消費(fèi)者，極少受到廣告營(yíng)銷的影響。

2. 對(duì)于可支配收入有限制的消費(fèi)者，廣告營(yíng)銷很難起到導(dǎo)向消費(fèi)的作用。

3. 產(chǎn)品的需求決定產(chǎn)品的銷量，例如，流行感冒的時(shí)候，口罩買(mǎi)的好，是因?yàn)橛惺袌?chǎng)的需求，而不是廣告的營(yíng)銷。

【文章布局】：

首段：背景介紹 + 爭(zhēng)議焦點(diǎn) + 作家立場(chǎng)

二段：讓步原題觀點(diǎn)的合理性

三段：反駁原題觀點(diǎn)的不合理

尾段：再次亮明觀點(diǎn)

【原創(chuàng)語(yǔ)料庫(kù)】：

1. television commercials n電視廣告

2. advertisement = advertising n廣告

3. advertisement campaign n廣告宣傳

4. boost the sales of the products v 提高產(chǎn)品銷量

5. give a boost to the sales of products v提高產(chǎn)品銷量

6. promote the sales of products v提高產(chǎn)品銷量

7. exert a subtle influence on …… v對(duì)于……施加潛移默化的影響

8. be swayed by = in influenced by = be affected by v受到……的影響

9. impose great pressure upon …… economically v 增加了……的經(jīng)濟(jì)負(fù)擔(dān)

10. wise consumers = rational buyers n 理性消費(fèi)者

11. have limited disposable income 可支配收入有限

12. buy sth impulsively = purchase sth without consideration v沖動(dòng)消費(fèi)

13. look very eye-catching = look extremely appealing v看起來(lái)極其吸引人

14. help the corporations to compete for the lion’s share in the market v幫助企業(yè)競(jìng)爭(zhēng)市場(chǎng)中最大的份額

15. ads presented by prevailing movie stars or popular singers 電影明星，流行歌手代言的廣告

【范文賞析】：

{首段}：背景介紹 + 作家立場(chǎng)

Notably, various advertisements have been invading every aspect of our lives.Although we may pride ourselves on good tastes, we are no longer free to choose the things we desire because advertising seems to impose an irresistible influence on us. Even though advertising campaign might promote the sales of relevant products，it is not the sole factor determines the sales of goods.

【解析】：

1. Notably, various advertisements have been invading every aspect of our lives.值得注意的是：各種廣告似乎正在漸漸侵入我們的生活。

2. Although we may pride ourselves on good tastes, we are no longer free to choose the things we desire. 盡管我們以自己的品味而自豪，但是，我們卻不能自由選擇我們想要的商品。

3. Even though advertising campaign might promote the sales of relevant products，it is not the sole factor determines the sales of goods. 盡管廣告營(yíng)銷可能促進(jìn)相關(guān)產(chǎn)品的銷售，但是，廣告營(yíng)銷不是決定產(chǎn)品銷量的唯一因素。

{二段}：讓步原題觀點(diǎn)的合理性：

Indeed, some reasons could be easily explored to justify that advertisement campaign could help relevant enterprises to compete for the lion’s share in the market. For one thing, advertisement produced by stars exerts a subtle impact on young consumers. Numerous advertising companies produce advertisements with eminent performers or popular singers. People, especially teenagers, usually buy goods that their favorite singers represent. For another, on the television screen, a product may look extremely alluring. Consequently, people often buy goods impulsively even if the product is not what they really need. Even worse, it often happens that some people may be swayed by the consumption of people around them.

【解析】：

1. Indeed, some reasons could be easily explored to justify that …… 的確，有一些理由很容易被找到，來(lái)證明……是合理的

2. Even worse, it often happens that some people may be swayed by the consumption of people around them. 更加糟糕的是：一些人會(huì)受到周圍人消費(fèi)的影響，這也是經(jīng)常發(fā)生的。

{三段}：反駁原題觀點(diǎn)的不合理性：

Notwithstanding all that, it is fairly superficial to simply believe that the sales of goods could definitely be promoted by advertising. First, every individual has his or her unique spending habits，meanwhile， those wise buyers or faithful consumers will not be easily talked into buying new products. More precisely, it is up to every consumer to buy goods. Advertisement campaign may be not a cause of customers’ buying habits. Further, when consumers have limited amount of disposable income, they will try to allocate their budgets rationally.Hence, they cannot be simply influenced by those ads. Ultimately, the social need of the goods has an indispensable role in determining their sales. The increased sales of masks during influenza period could serve as a perfect example.

【解析】：

1. Notwithstanding all that, it is fairly superficial to simply believe that ……雖然如此，簡(jiǎn)單認(rèn)為……是相當(dāng)膚淺的

2. Those wise buyers or faithful consumers will not be easily talked into buying new products. 理性消費(fèi)者，有品牌忠誠(chéng)度的消費(fèi)，不會(huì)輕易被說(shuō)服購(gòu)買(mǎi)新的商品。

3. When consumers have limited amount of disposable income, they will try to allocate their budgets rationally. 當(dāng)消費(fèi)者的可支配收入有限的時(shí)候，他們會(huì)嘗試?yán)硇苑峙漕A(yù)算。

{尾段}：再次亮明觀點(diǎn)：

Overall, it is not completely true to say that everyone will be affected by advertisement. After all, many customers have their own consumption habits and standard of qualified products. Still, when they fail to have large sums of money, the functions of advertising is hard to predict.

【解析】：

1. Overall, it is not completely true to say that …… 總之，認(rèn)為……不是完全正確的

2. When they fail to have large sums of money, the functions of advertising is hard to predict. 當(dāng)消費(fèi)者財(cái)力有限的時(shí)候，廣告的作用難以預(yù)測(cè)

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