2016年12月英語四級作文及翻譯(十二)
Directions:
Write a composition entitled If There Were No Advertisements. You should write at least 120 words according to the outline given below in Chiness.
1.有人認為廣告完全沒有必要;
2.有人認為我們社會離不開廣告;
3.你的觀點。
If There Were No Advertisements
Nowadays, advertisements can be found everywhere in a big city such as Shanghai. They shout at us from the television screen and radio loudspeakers, wave to us from every page of the newspaper, signal to us from the roadside bi llboards all day and flash messages to us in colored lights all night.
現如今，在諸如上海等大城市，廣告隨處可見。它們通過電視屏幕和廣播的揚聲器向我們叫喊，在報紙的每一頁沖我們招手，從路邊廣告牌上整天向我們發送信號，還有整夜的彩燈閃動的信息。
Faced with a flood of advertisement, some people wonder whether it is necessary to have such huge sums spent on advertising. They often cite in illustration of it the attractive, but false and deceptive advertisements to which many consumers fall victim. They suggest that since advertising is an entirely unproductive industry and may even harm the customers' interests, why don't we stop advertising and use the money to reduce the price of goods? It sounds like a good idea, but they fail to notice the contribution advertising makes to our society. Because the production of a better product to compete for customers' money is the goal of advertisers, customers are thus given a chance to compare their products and get the best and cheapest one. Besides, as the advertisement can provide people with a lot of immediate and detailed information as to the availability of a certain product, or a service or a job, it makes life much more convenient. And anotber thing we mustn't forget: the fact that we pay so little for our daily newspapers and TV programs is due entirely to the money spent by advertisers.
面對廣告大潮，有些人想知道，我們是否有必要在廣告上花費如此之多。他們常引用那些吸引人、但虛假和欺騙的廣告做例子，許多消費者成為這些廣告的受害者。他們表示，既然廣告是個完全非生產性的行業，而且甚至會危害到消費者的利益，我們為何不停止做廣告，用這些錢來降低商品價格呢? 這聽起來是個好主意，但是他們沒有注意到廣告對我們的社會所做的貢獻。由于生產好的產品來爭奪消費者的錢是刊登廣告者的目標，所以消費者有機會去對比他們的產品，并選擇最物美價廉的。另外，由于廣告能給人們提供許多關于某種產品、服務或工作的可利用性的快速而具體的信息，它使生活更加便捷。另一件我們不應該忘記的事情是:我們在每天的報紙和電視節目上花費的很少，這完全是因為刊登廣告的人花了很多錢。
Advertising performs such a useful service to our society that we can't imagine what would happen ifthere were no advertisements. (262 words)
廣告為我們的社會提供了如此有用的服務，因此我們不能想象如果沒有了廣告，會發生什么。
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