國際英文演講高手指導第23課：商務演講成功策略

《國際英文演講高手指導》 ：用你的語言改變你的人生　精辟的演講技巧為你揭開演講之迷，從此踏上成功的演講之路！商務演講發掘在商界縱橫捭闔，做一個出色的企業家必須具備的語言能力，展示企業家的風范！國家領導人經典演講說出最代表中國國情的英語，介紹中國，傳播文明！政治演講了解政治演講的風格，學習偉大政治家的演講風范！把聽眾引入正確的位置深層挖掘演講技巧，用精彩絕倫的語言套牢聽眾的視線、精神與靈魂。

A Success Strategy for Business Speech

商務演講成功策略

Would you like to be able to express your ideas and information in a clear,professional manner?

你想清晰專業地表達你的思想和信息嗎？

Here,be all ears and I'll pelp you develop the skills you need to represent yourself and your work effectivelyin today's highly competitive business climate

注意啦，這兒，我可以幫助你掌握怎樣在當今劇烈的商務競爭背景下有效地陳述自己和工作的比備技能。

You'll learn the essential elements necessary to deliver informative and persuasive presentations,

你將回學到怎樣做一個內容豐富又具鼓動性的演講，怎樣鼓動聽眾并與之交流，

to engage and interact with your audience,

and to give articulate impromptu responses to questins

怎樣清晰、即興地回應各種問題這幾個方面的重要元素。

Captivating a business audience doesn't come naturally to most business speakers

大部分商務演講家并不是天生就擁有令聽眾神魂顛倒的能力。

But ethey can learn to do it and have fun--

with minimum stress and plenty of charisma

但人們可以學會這種能力，使自己處于最小的壓力同時盡情展現個人非凡魅力中獲得樂趣

Today I want to share with you my seven success tactics of business speech,

今天我想與你們一同分享商務演說的七種成功策略，

which I get from my personal business speech-making experience

這些都是我從我個人的商務演講經驗中總結出來的。

First,don't give a sales pitch,but do speak on your topic

首先，不要過于注重商品宣傳，但要緊扣主題。

Speak about interesting stuff to the audience even make them laugh,

but give a geat speech

盡量說些有趣的東西甚至使你的聽眾發笑，這樣你就得做個出色的演講。

If you sell burglar alarms,speak about home safety;

如果你是買防盜鈴的，你就談談家居安全問題。

if you sell copiers,speak about image and productivityGet it?

如果你是賣復印機的，你就多談些圖片和效率問題。知道嗎？

Second,pick a great audience

第二，選擇理想的聽眾。

There are groups and there are groupsPick the best ones with the highest profile,most likely to have the bigwigs

從多個聽眾群眾中挑選出你最佳的聽眾——形象好，看起來都是大腕人物。

Third,give a handout

第三，派發講義。

Even if just a few pages,

雖然僅是那么幾張紙

a handout will help the audience follow alongand it precludes you from having to memorize the talk

但它可以幫助聽眾跟隨你的演講而且還可以使你避免反整個演講內容背下來。

And it gives every member of the audience a way to contact you

此外，它還為你與你的聽眾提供了交流的方式。

WarningGive out the handout when you start to use it never before you begin

但要注意，你得在開始使用講義時才派發它，千萬不能在你演講之前派發。

If you give out the handout before you start your talk,people will read one thing while you're speaking about another,

如果你在開始演講前派發了講義，聽眾就會在你講一個內容時看了另外的內容，

and(worse)you lose andience control and the impact of your message

（更糟的是）你會失去對聽眾伯控制能力和影響。

Fourth,videotape it

第四，把演講過程錄下來。

After the talk you can play the video at homeand see how good you really are as opposed to how good you think you are

演講結束后，你可以在家看錄象帶，這樣你就能夠把你的實際表現同你預期評估進行對比。

Fifth,ask for audience evaluations

第五，征求聽眾的評價。

Read about your impact,if any

你可以得知你的影響力。

Sixth,give value,get leads

第六，重視聽眾反饋，提高演講實力。

At the end of your talk,offer something for free in exchange for their card

在演講結束時，免費派發一些物品以換取聽眾對你的意見卡。

The cards you get are leads

這些卡就是對你的指導。

The last one is hang around after the meeting

最后一點是演講結束后停留在現場。

That's when you find out what your impact was and who your best prospects are

這個時候，你可以發現是什么東西給予聽眾最大的沖擊，誰又是你最佳的潛在聽眾。

Ok,I have talked about all my tacticds of business speech

好了，我已經介紹了所有演講技巧。

Just try it,it will make your speech productive and rewarding

濃度一下吧，它會讓你的演講富有成效。

Thanks for your attention todaynext week I will introduce my seven sales promotion skills

謝謝你們參加，下星期，我將會介紹我七種促銷技巧。

Thank you !

謝謝各位。

 

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