2018年雅思寫作范文：廣告的積極與消極影響

考鴨們都知道，雅思寫作話題有一個(gè)歷史題庫。本文就為大家梳理歷年雅思寫作真題范文:People are surrounded by many kinds of advertising which can influence their life. Does the positive effect of this trend outweigh negative effects?——2015年12月5日傳媒類雅思寫作真題

雅思寫作題目講解

分析：這次雅思大作文還是很基礎(chǔ)的，首先是審題沒有難度，題目也是被雅思考濫了的廣告類的話題，曾經(jīng)出現(xiàn)過很多次。文章的觀點(diǎn)也是很容易想到的，考生們可以結(jié)合自己的日常生活來進(jìn)行頭腦風(fēng)暴，唯一可能的難點(diǎn)在于廣告相關(guān)詞匯的難度有點(diǎn)偏高，有的考生可能會(huì)有巧婦難為無米之炊的尷尬。

雅思寫作參考范文

In the times when the consumption pervades, the public are bombarded with relentless advertising in a wide range of media. Some cynics tend to regard advertisements as the source of some morbid behavior and trend, I hold the view that advertising can play an active part in many social and personal dimensions.

在消費(fèi)盛行的時(shí)代，公眾在各種媒體上鋪天蓋地的廣告轟炸。有些憤世嫉俗者傾向于認(rèn)為廣告是某種病態(tài)行為和趨勢(shì)的根源，我認(rèn)為廣告可以在許多社會(huì)和個(gè)人層面發(fā)揮積極作用。

Some advertisements, if viewed in the light of art, are of great aesthetic value and can present the audience or the spectators a sense of enjoyment. A piece of meticulously-made advertisement is usually characterized by ingenious plot, unique protagonists and the first-class audio and visual effect. There is no doubt that this kind of advertisement is beyond the simple definition of marketing tool and the consumers who enjoy these can be well impressed and will be saturated in an atmosphere which can be evenly matched by the beauty of other forms of arts such as music and movies.

一些廣告，如果從藝術(shù)的角度看，具有很高的審美價(jià)值，可以向觀眾或觀眾呈現(xiàn)一種享受的感覺。一段精細(xì)的廣告通常以巧妙的情節(jié)、獨(dú)特的主角和一流的視聽效果為特色。毫無疑問,這種類型的廣告已經(jīng)超出了簡(jiǎn)單的營(yíng)銷工具的定義和消費(fèi)者享受這些好印象,將飽和大氣的美可以勢(shì)均力敵的音樂和電影等其他形式的藝術(shù)。

Besides, advertising is also an effective way which can proliferate information and narrow the gap between those who intend to send out the right information and the corresponding recipients. For example, some public service advertisements can inform the viewers some advocated social values such as altruism, frugality and dedication to work. Some commercials, though it is more profit-oriented, can also convey the information concerning some specification of products.

此外，廣告也是一種有效的方式，它可以增加信息，縮小那些想要發(fā)送正確信息的人和相應(yīng)的接受者之間的差距。例如，一些公益廣告可以讓觀眾了解一些社會(huì)價(jià)值觀，比如利他主義、節(jié)儉和敬業(yè)精神。一些商業(yè)廣告，雖然更注重利潤(rùn)，但也能傳達(dá)一些產(chǎn)品規(guī)格的信息。

The flipside of advertising lies in the occasional occurrence of misleading and deceptive information, which will undermine the basic rights of consumers. Also, the individuality of consumers is likely to fade away as the commercials endorsed by some celebrities will make consumers buy some similar products without considering their own needs.

廣告的另一面是偶爾出現(xiàn)的誤導(dǎo)性信息和欺騙性信息，這將破壞消費(fèi)者的基本權(quán)利。此外，消費(fèi)者的個(gè)性可能會(huì)隨著一些名人代言的廣告而逐漸消失，消費(fèi)者會(huì)在不考慮自身需求的情況下購買一些類似的產(chǎn)品。

In conclusion, advertising should be embraced in a more diverse and well-rounded society, though some minor drawbacks cannot be neglected.

總之，廣告應(yīng)該在一個(gè)更加多元化和全面發(fā)展的社會(huì)中接受，盡管一些次要的缺點(diǎn)不能被忽視。

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