商務寫作：怎樣寫信要求特別理賠
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我們曾經講過怎樣寫要求理賠的信。這類信件主要是針對質量差的產品和服務、受損的貨物、不合宜的包裝等等提出理賠要求。這樣的理賠要求一般直接提出就可以解決。
然而，有時候理賠要求可能會被忽略甚至拒絕，或者所要求的理賠本身就不同于一般情況下的要求。在這種情況下，就得想法說服對方接受理賠要求。這一次我們就來看看怎樣寫要求特別理賠信。
在寫理賠信的時候，過于強硬、憤怒的語氣不會有太大的作用。語氣表達態度。為了說服對方接受你的合理的理賠要求，信必須寫得合理、有邏輯，語氣必須禮貌適宜。
下面是寫特別理賠信應遵循的法則：
1. begin with pleasant comments that will draw the reader's attention and make him receptive to the problem and its solution.
2. present evidence for your claim after establishing the initial agreement； be sure to offer the convincing proof.
3. include all necessary data such as date， place， people involved， policy， and other relevant information. in stating the facts， be sure not to make unsubstantiated assertions.
4. place yourself in a good position to counter possible objections to the adjustment request.
5. state exactly what you expect after explaining why you expect it.
6. be sure to use a courteous and logical tone in writing the whole letter. in requesting the adjustment， you can appeal to your reader's sense of fair play， to a desire of customer goodwill， to need for a good reputation， and also to a sense of legal or moral obligations.
本文標題：商務寫作：怎樣寫信要求特別理賠 - BEC寫作然而，有時候理賠要求可能會被忽略甚至拒絕，或者所要求的理賠本身就不同于一般情況下的要求。在這種情況下，就得想法說服對方接受理賠要求。這一次我們就來看看怎樣寫要求特別理賠信。
在寫理賠信的時候，過于強硬、憤怒的語氣不會有太大的作用。語氣表達態度。為了說服對方接受你的合理的理賠要求，信必須寫得合理、有邏輯，語氣必須禮貌適宜。
下面是寫特別理賠信應遵循的法則：
1. begin with pleasant comments that will draw the reader's attention and make him receptive to the problem and its solution.
2. present evidence for your claim after establishing the initial agreement； be sure to offer the convincing proof.
3. include all necessary data such as date， place， people involved， policy， and other relevant information. in stating the facts， be sure not to make unsubstantiated assertions.
4. place yourself in a good position to counter possible objections to the adjustment request.
5. state exactly what you expect after explaining why you expect it.
6. be sure to use a courteous and logical tone in writing the whole letter. in requesting the adjustment， you can appeal to your reader's sense of fair play， to a desire of customer goodwill， to need for a good reputation， and also to a sense of legal or moral obligations.
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