電子郵件何時發最有效 商務英語貼士
for the past 18 months or so, i've been sending a monthly email out to a list of a few thousand people (who voluntarily gave me their addresses!) my open rate is somewhere between 35 percent and 44 percent。
在過去的18個里，我每個月給那些自愿給我郵件地址的人發郵件，大概每月要發幾千封郵件。這些郵件的打開率大概在35%到44%之間。
this past month, i had a realization: the highest open rates tended to occur during the months that i sent the email on a sunday afternoon。
上個月我發現：在我發送郵件的幾個月里，在周日下午發送出的郵件是打開率最高的。
this did not seem intuitive to me. indeed, i'd actually avoided sending the email on weekends because i thought it would lower the open rate. most of us try to be places other than our desks on sundays, and doing things that don't involve email。
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