抵抗廣告的案例 The Case against Advertising
Most people say that they find advertisements useful for giving them information about the products which are available on the market. But advertisements do not only give information, they also try to influence our emotions.
The advertisers know that everyone tends to dream of having a better life. We dream of being better educated,more successful, wealthier, better looking, more adventurpus, and so on. The advertisers try to make us believe that our dreams will come true if we buy their products. This is why advertisements for home cleaning products often try to convince ladies that they can become perfect wives and mothers only if they use those products. And advertisements aimed at men often include the picture of a pretty girl. Such advertisements are suggesting that a man will be more attractive towomen if he owns a certain type of car, or watch, or if he dresses in a certain style.
The feelings that advertisements try to play on will differ according to the age groups for which the advertisements are intended. Advertisements for teenagers will emphasize that those products will make young people not only more attractive, more up to date, more socially successful, and more able to enjoy themselves, but also more successful in their education and job prospects.
The problem with advertisements is that they tell us that money can make our dreams come true. But this is obviously not so. We cannot buy personal good looks, intelligence,good friendships or a happy family. A lot of advertisements are, therefore, a form of lying. They can also make peoplefeel depressed and discontented with their ordinary lives, especially those people who have only a small amount of money to spend on luxuries.
禁止廣告案例
大多數(shù)人說，他們發(fā)現(xiàn)的廣告，讓他們了解產(chǎn)品，在市場上獲得有用的信息。但是，廣告不只是提供資料，他們還試圖影響我們的情緒。
廣告客戶知道，每個人都傾向于夢想擁有更美好的生活。我們夢想著成為更好的教育，更成功，富裕，好看，更具有吸引力等。廣告商試圖使我們相信我們的夢想將成為現(xiàn)實，如果我們購買他們的產(chǎn)品。這就是為什么家居清潔產(chǎn)品的廣告，往往試圖說服女士們，他們可以成為完美的妻子和母親只有在使用這些產(chǎn)品。和廣告針對男子通常包括一個漂亮的姑娘。這樣的廣告暗示一男子將更有吸引力對于婦女，如果他擁有汽車，或看，某些類型或如果他在某種風(fēng)格服裝。
感情的廣告嘗試播放將根據(jù)不同的年齡該廣告的目的群體。青少年廣告會強調(diào)，這些產(chǎn)品將讓年青人不僅更具吸引力，最新的，更多的社會成功，更能享受生活，而且更多的教育和就業(yè)前景的成功。
該廣告的問題是，他們告訴我們，錢可以使我們的夢想成真。但是，這顯然并非如此。我們不能購買個人的美貌，智慧，良好的友誼和幸福的家庭。大量的廣告，因此，一說謊的形式。它們還可以讓人們感到沮喪，他們的普通生活不滿，尤其是那些誰也只有少量的錢花費在奢侈品。
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