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        2016年12月英語四級作文及翻譯(五十四)

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          Directions:

          Write a composition entitled How to Eliminate False Advertisement. You should write at least 120 words according to the outline given below in Chiness.

          1.社會上有大量虛假廣告存在;

          2.虛假廣告的危害;

          3.如何杜絕虛假廣告。

        How to Eliminate False Advertisement

          Advertisements appear everywhere in modern society. However, it is acknowledged that many advertisements involve great deal of false information.

          廣告在現(xiàn)代社會中無處不在。然而,許多廣告涉及大量虛假信息,這是大家都公認(rèn)的。

          Undoubtedly, false advertisements are extremely harmful to our society. Some advertisements are indeed misleading. They tend to exaggerate the merits of the products while concealing the demerits. Some advertisers even go so far as to fabricate information to promote their products or services. Thus, consumers might be tricked into buying things that are not at all as good as what is advertised. Even worse, serious problems can arise if advertisements cover up the side effects of certain medicines.

          毫無疑問,虛假廣告對我們的社會是極其有害的。有些廣告的確是誤導(dǎo)。他們往往在夸大產(chǎn)品的優(yōu)點(diǎn)的同時掩蓋其缺點(diǎn)。有些廣告甚至偏離更遠(yuǎn),為了促銷其產(chǎn)品或服務(wù)不惜編造信息。因此,消費(fèi)者可能會被欺騙從而購買東西,而這些東西并不如廣告上的那么好。更糟的是,如果廣告掩蓋某些藥物的副作用,可能會產(chǎn)生嚴(yán)重的問題。

          Therefore, a campaign should be launched to eliminate false advertisements, which involves the joint efforts of the government and the customers. Government should regulate the contents of advertisements and punish those who endanger the customers'interests. Then, advertisers are prohibited to exaggerate the merits of their products or services. In addition, consumers should be alert to any false advertisements. (156 words)

          因此,為了杜絕虛假廣告,應(yīng)該發(fā)起一個運(yùn)動,這其中包括政府和消費(fèi)者的共同努力。政府應(yīng)該規(guī)范廣告的內(nèi)容,并懲罰那些危害消費(fèi)者利益的廣告商。然后,廣告商不得夸大其產(chǎn)品或服務(wù)的優(yōu)點(diǎn)。此外,消費(fèi)者應(yīng)警惕任何虛假廣告。

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