BEC寫作指導(dǎo)：商務(wù)信函的常見行文邏輯
商務(wù)信函共通的特征是什么?
和任何一篇普通文章一樣：開頭、中間和結(jié)尾。但是由于撰寫的目的不同，每個部分的內(nèi)容也會因此發(fā)生改變。
下面7種類型來自《Powerful Business Writing》，供大家參考。
其中B代表開頭(Beginning)，M代表中間(Middle)，E代表結(jié)尾(End)。
1. Information or acceptance 提供信息、表示接受
B:引入話題
M:討論或解釋
E: 表達(dá)你希望對方采取的行動
2. Sales or persuasion 銷售、說服對方
B:通過提出一個理念或提供一項(xiàng)產(chǎn)品服務(wù)來吸引對方注意
M:使用一系列事實(shí)，曉之以理、動之以情
E: 呼吁對方
3. Request 請求
B:說明你的需求
M:描述你需求的原因
E:請求幫助并表示感謝
4. Complain 抱怨
B:說明問題出處
M:提供充足的細(xì)節(jié)，以便對方幫助
E:表達(dá)你希望對方采取的行動
5. Rejection 拒絕
B:對對方表示同情，拉近關(guān)系
M:將拒絕委婉提出，并且放在中間。說明拒絕的原因時也要給對方留情面
E:強(qiáng)調(diào)對于該局面的積極面
6. Collection 征收
B:有禮貌地表達(dá)，提供對方未付款的信息
M:有禮貌地要求對方及時付款
E:表達(dá)如果付款不能及時到賬時你將采取的行動，并隨信附送回信信封
7. Goodwill 示好
B:表達(dá)感謝、贊美、祝賀、同情，或者邀請
M:提供非正式的較私人的信息
E:以熱情的方式結(jié)尾
一些常用的連接詞~
大邏輯清楚了，接下來是信函中的小邏輯。
連接詞是信函中不可或缺的成分，將信函連接成完整的一體。
| 目的 | 連接詞 |
| To add an idea | Also, and, besides, furthermore, moreover, next, too, as well as, in addition, again |
| To summarize | In brief, on the whole, in short, in sum, to sum up |
| To enumerate<script language="Javascript">GetWord("enumerate");</script> | First, second, third, last |
| To clarify | Actually, in other words, clearly |
| To illustrate | For instance, for example (e.g.), this is (i.e.) |
| To compare | Also, similarly, likewise, as well as |
| To contrast | Although, even though, but, however, on the contrary, on the other hand, yet, in contrast |
| To emphasize | Certainly, most of all, in fact, of course, in any event |
| To make conditional | If, unless, until, when, even though |
| To show cause and effect | As a result, so, therefore, consequently, accordingly |
| To show results | As a result, therefore, so, hence |
| To reverser a thought | But, yet, on the contrary, regardless, nevertheless |
| To indicate time or sequence | Formerly, previously, meanwhile, before, after, until now, at the same time, later, during |
當(dāng)然不僅局限于單詞，很多句子和短語也可以作為連接過渡使用。
如：
? “That brings us to the next step, which is …”
? “Now that we’ve settled that problem, let’s look at …”
? “Unfortunately, in this case, we won’t be able to …”
? “In addition to budget constraints, there’s another matter we have to discuss.”
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