商務(wù)信函寫(xiě)作中體現(xiàn)你的禮貌與體貼一

　　BEC劍橋商務(wù)英語(yǔ)證書(shū)在中國(guó)被認(rèn)可的主要以外資企業(yè)居多，特別是英聯(lián)邦和歐盟成員國(guó)家的企業(yè)。BEC在外企及外籍人士中認(rèn)可度還是很高的。

　　BEC寫(xiě)作分為兩部分，第二部分為商業(yè)信函。商業(yè)函件業(yè)務(wù)簡(jiǎn)稱商函業(yè)務(wù)，它區(qū)別于具有個(gè)人通信性質(zhì)的信件，是為社會(huì)各類用戶提供迅速準(zhǔn)確傳遞商用信息的業(yè)務(wù)。 商業(yè)函件是一種廣告媒體，利用郵局點(diǎn)多面廣的優(yōu)勢(shì)，以郵寄的方式，將廣告客戶要求寄發(fā)廣告商品介紹、訂貨單、調(diào)查征函、通知單等投送到廣告客戶所希望的接收人手中。

　　COURTESY譯成"禮貌"。但是根據(jù)西方國(guó)家函電書(shū)籍作者普遍的看法，所謂COURTESY是"客氣而又體諒人"的意思。有的作者還把 COURTESY和POLITENESS這兩個(gè)同義詞做了比較，認(rèn)為：POLITENESS的客氣只是表現(xiàn)在文章的語(yǔ)句上，而COURTESY則表現(xiàn)在對(duì)對(duì)方的"體諒"，例如：

　　a) We have received with many thanks yourletter of Oct.7, and we take the pleasure of sendingyou latest catalog. We wish to draw your attentionto a special offer, which we have made in it. [polite]

　　b) you will be particularly interested in a specialoffer on page 5 of the latest catalog enclosed,which you requested in your letter of Oct. 7.

　　You ought to Perhaps you could…… Your letter is not clear at all; I can't understand it. If Iunderstand your letter correctly... Obviously, if you'd read your policy carefully, You'd beable to answer these questions yourself. Sometimes policy wording is a little hard tounderstand glad to clear up these questions for you. [courtesy]

　　怎樣通過(guò)各種語(yǔ)言形式來(lái)表達(dá)COURTESY呢? 這樣的形式很多，現(xiàn)在提供一些常見(jiàn)的供參考：

　　(一) 把命令變成請(qǐng)求的常用形式：

　　Please, Will you…….., Will you please……..,如：

　　a) Will you give us more detailed information on your requirement?

　　b) Will you please (kindly) let us hear from you on these two points?

　　(二) 虛擬式(Past Subjunctive From)如：

　　a) Would you compare our sample with the goods of other firms?

　　b) We would ask you to ship the goods by the first available vessel.

　　c) We wish you would let us have your reply soon.

　　d) This would seem to confirm our opinion.

　　e) We should be grateful if you would help us with your suggestion.

　　f) We think if advisable that you should accept this offer at this price.

　　g) We should(would) like you to let us know the exact amount.

　　h) Perhaps you might like to have a look at the actual goods.

　　i) We might be of some service to you in a similar case.

　　以上的b, f, g, 也可用 will, shall, may, 但是用Past Subjunctive Form則表示更客氣和婉轉(zhuǎn)些。

　　(三) 緩和用法(Mitigation)

　　為了緩和過(guò)分強(qiáng)調(diào)或刺激對(duì)方，常用: We are afraid, we would say, we may(or, might) say,we(would) think, it seems(or would seem) to us, we(would) suggest, as you are (or: may be)aware, as we need hardly point out等等表達(dá)法來(lái)緩和語(yǔ)氣，如：

　　a) It was unwise of you to have done that. We would say that it was unwise of you tohave done that.

　　b) You ought to have done it. 　 It seems to us that you ought to have done it.

　　c) We cannot comply with your request. 　 We are afraid we cannot comply with yourrequest.

　　d) Our products are the very best on the market. 　 We might say that our products arethe very best on the market.

　　e) You must keep the matter to yourselves. 　 You must, we would add, keep the matter toyourselves.

　　f) You must cut off your order in half 　 We would suggest that you cut your order in half.

　　g) We have not yet had your reply. 　 It appears that we have not yet had your reply.

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