商務(wù)英語初級寫作備考二

　　BEC初級寫作分為兩部分，第二部分為BEC商業(yè)信函。商業(yè)函件業(yè)務(wù)簡稱商函業(yè)務(wù)，它區(qū)別于具有個人通信性質(zhì)的信件，是為社會各類用戶提供迅速準(zhǔn)確傳遞商用信息的業(yè)務(wù)。 商業(yè)函件是一種廣告媒體，利用郵局點(diǎn)多面廣的優(yōu)勢，以郵寄的方式，將廣告客戶要求寄發(fā)廣告商品介紹、訂貨單、調(diào)查征函、通知單等投送到廣告客戶所希望的接收人手中。

　　商業(yè)函件是一種新興的廣告形式，利用郵政點(diǎn)多面廣的優(yōu)勢，以郵寄信件的方式，將您要求寄發(fā)的廣告、商品介紹、訂貨單、調(diào)查征詢函、通知單等投送到指定的收件人手中。目前商業(yè)函件的種類有信函型商函、對帳單型商函、郵送廣告(印刷品形式)、貨樣廣告型商函、郵政廣告郵資明信片(含企業(yè)拜年卡)等。

　　廣告函件與廣播電視及報刊廣告相比，具有廣告發(fā)布面廣、針對性強(qiáng)、 手續(xù)簡便、價格便宜、方便迅速等特點(diǎn)。

　　進(jìn)出口類商業(yè)信函寫作實(shí)例

　　1. 向顧客推銷商品

　　Dear Sirs: May 1, 2001

　　Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all partsof the world. Reports from users confirm what we knew before it was put on the market - thatit is the best mountain bike available. Enclosed is our brochure.

　　Yours faithfully

　　2. 提出詢價

　　Dear Sirs: Jun.1, 2001

　　We received your promotional letter and brochure today. We believe that your would do wellhere in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you tomake every effort to quote at competitive prices in order to secure our business. We lookforward to hearing from you soon..

　　Truly

　　3. 迅速提供報價

　　Gentlemen: June 4, 2001

　　Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives usgreat pleasure to send along the technical information on the model together with the catalogand price list. After studying the prices and terms of trade, you will understand why we areworking to capacity to meet the demand. We look forward to the opportunity of being ofservice of you.

　　4. 如何討價還價

　　Gentlemen: June 8, 2001

　　We have received your price lists and have studied it carefully. However, the price level in yourquotation is too high for this market, If you are prepared to grant us a discount of 10% for aquantity of 200, we would agree to your offer. You should note that some price cut will justifyitself by an increase in business. We hope to hear from you soon.

　　Yours truly

　　5-1 同意進(jìn)口商的還價

　　Dear Sirs: June 12, 2001

　　Thank you for your letter of June the 8th. We have accepted your offer on the termssuggested. Enclosed our will find a special price list that we believe will meet your ideas of prices.You should note that the recent advances in raw materials have affected the cost of thisproduct unfavorably. However, for your order we have kept our prices down.

　　Sincerely

　　5-2 拒絕進(jìn)口商的還價

　　Dear Sirs: June 12, 2001

　　Thank you for your letter of June the 8th. We regret that we cannot meet your terms. We mustpoint out that the falling market here leaves us little or no margin of profit. We must ask youfor a keener price in respect to future orders. At present the best discount offered for aquantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you willreconsider the offer.

　　Truly

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