校園音樂商業(yè)化?Commercialization of Campus Music
In recent years, campus music has been commercialized gradually. More and more enterprises are interested in being the sponsors of college music festivals or award competitions of campus singers. Campus singers and songs are not confined to college campus any more but being pushed to the market gradually.
近年來，校園音樂逐漸商業(yè)化。越來越多的企業(yè)有興趣成為大學(xué)音樂節(jié)的贊助商或校園歌手的獎(jiǎng)項(xiàng)競(jìng)賽。校園歌手和歌曲不再局限于大學(xué)校園，而是逐漸被推向市場(chǎng)。
The following factors can account for this phenomenon. On the one hand, some enterprises' paying more attention to campus music is out of their sense of commitment to the society.
以下因素可以解釋這一現(xiàn)象。一方面，一些企業(yè)對(duì)校園音樂的重視程度超出了他們對(duì)社會(huì)的責(zé)任感。他們希望在公眾面前樹立健康的企業(yè)形象。另一方面，現(xiàn)在的娛樂營(yíng)銷非常流行。
They want to set healthy enterprise images before the public. On the other hand, nowadays entertainment marketing is very popular. Enterprises want to utilize entertainment activities to improve their notability and influence. College students, as the focus of the whole society, are a good choice for these enterprises. Of course, these musical activities have brought more chances for campus singers to show their talents to the public. Besides, campus songs have gotten more wide spreading. However, commercialization of campus music to some extent reduces its uniqueness. Induced by fame and wealth, some campus singers try to cater to the tastes of the public and lost their own styles gradually.
企業(yè)希望利用娛樂活動(dòng)來提高自身的知名度和影響力。大學(xué)生作為全社會(huì)的焦點(diǎn)，是這些企業(yè)的良好選擇。當(dāng)然，這些音樂活動(dòng)給校園歌手帶來了更多的機(jī)會(huì)向公眾展示他們的才能。此外，校園歌曲的傳播也更加廣泛。然而，校園音樂的商業(yè)化在一定程度上降低了校園音樂的獨(dú)特性。由于名氣和財(cái)富的影響，一些校園歌手嘗試迎合大眾的口味，逐漸失去了自己的風(fēng)格。
Therefore, in order to make campus music develop more healthily, both the sponsors of music activities and our campus singers should pay more attention on music itself but not profits.
因此，為了使校園音樂更健康地發(fā)展，音樂活動(dòng)的贊助商和我們的校園歌手應(yīng)該更多地關(guān)注音樂本身，而不是利潤(rùn)。
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