名人代言廣告之我見 My View on the Ad Done by Celebrity
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Turning on the TV, we can see numerous advertisements done by the celebrities including the film stars, singers and so on.Some people believe it is worth the efforts because they think what the stars have said in the ads are true and convincing while some other people worry that the information in the ads may be misleading to the consumers.So far as I am concerned, the advertisements done by the celebrities should be limited.打開電視，我們可以看到大量由名人，包括電影明星、歌手等等代言的廣告。有的人認(rèn)為這是值得努力的，因?yàn)樗麄冋J(rèn)為明星們在廣告中所說的是正確切有說服力的，而其他人擔(dān)心廣告中的信息可能會(huì)誤導(dǎo)消費(fèi)者。在我看來，名人代言的廣告應(yīng)該受到限制。First of all, the celebrities, while receiving the handsome pay for advocating some products, should be responsible for what they have said in the ads for the credibility is priceless.We have heard of some cases about the false information in the ads and a number of stars have been accused by the customers for their misdeeds.What is more, the customers should become careful and critical about the information they see in TV.It does no harm to think twice before buying the products advertised by the stars.Finally, the government needs to tighten the control over the broadcasting of the advertisement.首先，名人在宣傳產(chǎn)品的同時(shí)也得到可觀的報(bào)酬，他們應(yīng)該對在廣告中所說的負(fù)責(zé)，因?yàn)閺V告的信譽(yù)是無價(jià)的。我們已經(jīng)聽說了一些有關(guān)廣告中的虛假信息的案例，很多明星因其誤導(dǎo)而被消費(fèi)者控告。另外，消費(fèi)者對在電視上看到的信息應(yīng)該小心和批判。在購買明星代言的產(chǎn)品前三思而后行是百益而無一害的。最后，政府需要加強(qiáng)對廣告廣播的控制。To sum up, the stars should be responsible when doing the advertisement and in the mean time, the consumers should be careful when shopping.總之，明星在打廣告的時(shí)候應(yīng)該負(fù)責(zé)，同時(shí)消費(fèi)者在購物時(shí)也應(yīng)該小心。
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