6月9日到10日，照明行業(yè)年度盛會——“2015阿拉丁照明論壇”在全球最大照明展廣州國際照明展期間隆重舉行，阿拉丁照明網作為大會報道的官方媒體，特邀德國默克策略行銷總監(jiān)Dr.Joachim Reiss來到我們新聞直播現場，與大家共同探討照明及LED產業(yè)的發(fā)展大計。

　　阿拉丁照明網:更好的光品質和更好的價格對照明來說顯得越來越重要,作為光品質關鍵環(huán)節(jié)熒光粉供應商,貴司是如何做的?

　　Alighting：Better lighting quality and lower price is becoming more and more important for the end user market, as a LED phosphor supplier, how do Merck deal with it?

　　Joachim：First of all, it is really important trends in the industry for the higher light quality, and it is impressed to see so many parts and exhibitors addressing this. Yes, with our phosphor, we really try to help our customers to supply the best LEDs for the high quality of light, so that is clearly what we are addressing and targeting on the cost side even without changing anything.，If we have phosphor which improves the brightness and already that is significantly improving the lumen, the cost per watt in the end.

　　Joachim：首先，更高的光質量是一個非常重要的趨勢，值得高興的是，在展會上也看到很多的廠商在著力解決這個問題。我們非常希望客戶通過使用默克的熒光粉，生產出非常高光品質的LED產品。但同時，我們也在著力解決成本的問題，在不改變光品質的情況下降低成本，提高光效。

　　阿拉丁照明網:可否介紹下默克最新的產品和技術?這些產品有什么樣的特點和優(yōu)勢?

　　Alighting：Could you share with us about the latest product and technology development in lighting of Merck? How are these new products different from others on the market?

　　Joachim：We are really working on a couple of phosphors can further new development, we just focus two of them here. New product the one is we call super stable RGA, not for the general lighting, we just focus on this exhibition but very important part of backlight unit. And that is really silicate product in very efficient way to provide high color gamut solutions.

　　And then we have vivid green that is for general lighting, but in the same it really makes it much easier and efficient to provide high quality of light solution with high CRI. So these are the two products I want to present what we are working on.

　　Joachim：我們有幾款產品取得了新的進展，在這里我向大家介紹兩款。第一款是我們稱之為“super stay RGA”的產品，它不是用于通用照明，而是用于背光。這是一款非常高效的硅酸鹽熒光粉，能為高色彩飽和度背光產品提供了非常好的解決方案。

　　而另外一款是“vivid green”，這款產品用于通用照明，“vivid green”讓高顯色指數高光效照明方案變得非常簡單。

　　阿拉丁照明網:您是如何看待中國市場的?默克接下來在中國有什么樣的計劃?

　　Alighting：How do you think about the China Market? what is the next plan of Merck in China?

　　Joachim：China is really the largest market and is impressive to see here all the development, all the on-the-way changes, China is the important market for us, so do our best to try to be close to our customers and partners, to understand and to help them.

　　Joachim：中國是最大的照明市場，今天展會給了我非常深刻的印象，可以看到整個行業(yè)的發(fā)展。同時，中國也是我們非常重要的市場，所以我們努力去貼近我們的客戶和合作伙伴，了解并協助他們。

　　阿拉丁照明網:您認為材料產業(yè)未來發(fā)展的機會在哪里?可否談談默克未來5-10年的發(fā)展規(guī)劃?

　　Alighting：What is next for material industry in your opinion? Could you talk about the future development plan of Merck in 5-10 years?

　　Joachim：So let me focus on the LED business. Maybe many people aware we just integrated exist materials, so we are supplying LED phosphors, But the phosphors for the chips makers and that is we want to provide to you to think of more or less for our customers what is material future, and there clearly we have to cover Chinese light chips and packages, so that is really change the material and their requirements we try to address and help.

　　We try to be close to our customers and help them to understand future trends and to be prepared future trends as I said. If we think about the chips\packages are the trends that partly change, when it changes but they partly very changed the requirements for the materials, and we try to stay ahead them and help our customers on the way.

　　Joachim：讓我們把重點放在LED行業(yè)。很多人可能會認為我們只是關注現有的熒光粉材料，但是關于芯片端用的熒光粉，或許是未來提供給客戶的材料之一。我們正努力開發(fā)從LED芯片端到封裝端等不同領域需求的材料。

　　我們試圖更貼近客戶，幫助他們了解未來的趨勢和并作相應準備。同時，我們了解芯片\封裝的發(fā)展趨勢，以及了解他們對熒光粉的最新需求，這樣我們就可以在第一時間作出改變。我們正在努力走在客戶的前面，幫忙他們解決問題，及時提供所需。

　　阿拉丁照明網:透過此次“廣州國際照明展暨亞洲LED展”，您感受到最大的訊息是什么?對于“2015阿拉丁照明論壇”，您有什么樣的看法和寄語?

　　Alighting：In the GUANGZHOU INTERNATIONAL LIGHTING EXHIBITION AND ASIA LED EXHIBITION, what impress you most and how do you think about the exhibition this year?

　　Last but not least, what is your expectation and recommendation on the “Alighting Summit 2015”?

　　Joachim：I was impressed going to back to the high quality of light, there are so many exhibitions, we really can see what they means, it is really great seeing this on the exhibition so that is something which is kind of touch people to see that, helps a lot at the exhibition.

　　Yesterday I saw here is for the CEO talks, and they were really good, very high quality presentations and I hope that there is a enough room for communications and discussion this kind of presentation as well, and yes, I think it is really good place for exchange expert。

　　Joachim：給我留下印象最深的是，照明廠家又回歸到關注光品質方面了，這是很值得高興的事情。

　　昨天我看到這里的CEO Talk的演講，他們的演講內容含金量非常高，有很深的幫助，希望這里可以為大家提供更多的空間進行討論和交流。